Driving 40% Improved
Content Discovery & Higher
App Stability for a Global
Entertainment Platform
Learn how QASmartz improved the performance, reliability, and user experience of a cross-platform movie & TV discovery app through functional testing optimization, stabilization of API integrations, and smooth swipe-based interactions verification on mobile devices.
Industry
Over-the-top (OTT), Entertainment
Location
Global
Deliverables
Functional, API, Integration, Performance, Regression, & Compatibility Testing, UI/UX Validation, Release Support
Client Overview
Business Issues
challenges faced when the frequency of the rollout of new features was very high:
Decision Fatigue Across Platforms
It was very stressful for users to decide what to watch, given the overwhelming volume and scattered content across multiple streaming services.
Fragmented Watchlists
Every streaming platform had a different watchlist, and one can’t keep track of everything in one unified place.
Complex Group Preference Matching
Couples and groups wanted a quicker, easier system for combining and matching their viewing preferences.
Unstable TMDB Synchronization
Continuous syncing with TMDB called for reliable real-time API integration to avoid delays or incorrect listings of content.
Gesture & Swipe Interaction Issues
Swipe-based navigation needed to stay smooth, responsive, and consistent on a wide array of different device types.
Rapid Feature Expansion Challenges
This frequent addition of new features risked introducing bugs or causing a break in the existing workflow.
Gaps in Device & OS Compatibility
Compatibility testing was lacking for various Android and iOS versions to ensure smooth performance.
Our Comprehensive Solutions
releases on multiple devices and operating systems. Our solutions included:
Manual Functional & Regression Testing
API & Integration
Testing
Tested the Laravel backend endpoints and TMDB integrations to ensure real-time content sync, accurate metadata retrieval, strong API response handling, and zero data discrepancies. Also, extensive validation was done using Postman.
UI/UX & Compatibility Testing
Ensured UI is consistent and responsive across OS versions, multiple screen sizes, and at different device performance levels. Provided smooth animations, consistent layouts, and responsive swipes.
Performance & Stability Validation
Evaluated load times, swipe performance, API response times, and app startup speed. Also, pinpointed bottlenecks before deployment.
Bug Validation & Release Support
Worked extensively with the development team to address verification fixes, retesting, release readiness, and store submission support for iOS and Android.
Results & Improvements
processes and continuous test cycles:
40% improvement
in content discovery due to unified watch lists and better search flows.
35% increase
in user engagement once Search, Filters, and Currently Watching have all stabilized.
25% higher stability
with compatibility and regression testing across iOS and Android devices.
20% performance boost
in backend APIs through continuous testing and optimization.
20% improved user satisfaction
due to smoother swipe interactions and reliable content synchronization.
Tech Stack Used
React Native
Backend
Laravel (PHP)
App Testing
Jira | Postman | Physical Mobile Devices
Development & Deployment
Xcode | Android Studio
Release Management
App Store Connect | Google Play Console
Key Takeaway
By instituting structured QA, API validation, performance tuning, and continuous regression testing,
QASmartz assisted the client in providing a swifter, more reliable, and highly engaging experience in
entertainment across mobile devices.
Let’s ensure a smooth experience for your mobile app.
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